Inspired By A Natural Disaster
Lake Atitlan, Guatemala once considered the 8th world wonder is where Ix Style founder Francesca Kennedy was baptized + her grandparents lived.
In 2009, the lake had become completely contaminated and overrun with toxic algae. The water looked like sewage. NASA called it one of the worst natural disasters of our lifetime as you could see the contamination from space (click to see NASA's photos).
Francesca was inspired to start Ix Style after seeing girls collecting the dirty water to drink.